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Formula1 News
Lotus, The history of F1 Legend
Written by Chidi Offor
Sunday, 20 September 2009 11:26
2010 will see four new teams join the Formula One grid. Alongside Manor Grand Prix, Team US and Campos Meta, the revitalized paddock will also see one the sport’s most famous names return to the fold - Lotus, the result of a partnership between the Malaysian government and a consortium of Malaysian entrepreneurs.
For the first time in 15 years, the legendary moniker will once again grace the grid as the new team sets out to follow in the footsteps of the legendary original. With seven championships, 79 race wins and 107 pole positions, it remain one of the sport’s most successful constructors, having achieved glory with the likes of Jim Clark, Graham Hill and Ayrton Senna.
Santander Extends sponsorship deal with Mclaren in 2010
Written by Chidi Offor
Sunday, 20 September 2009 11:23
McLaren announced on Monday an extension to the team’s corporate partnership with Santander, just days after the Spanish banking giant confirmed it will also be sponsoring Ferrari from 2010. The McLaren deal will see high-profile Santander branding present on the overalls of all four McLaren drivers.
“We are extremely pleased to have extended our hugely successful global Partnership with Santander,” said Martin Whitmarsh, McLaren team principal. “As one of the world’s leading banks with a significant presence in Europe, Brazil, Mexico, Chile and the United States and other countries, Santander is a great ‘fit’ with Vodafone McLaren Mercedes and our triumphs on the global stage of Formula One.
“The year 2009 marks Santander’s third season of association with our sport, and during this time they have successfully title-sponsored three of the most prestigious and historic races: the British, German and Italian Grands Prix. We are very proud of our relationship with Santander and to be part of their ever-expanding Formula One involvement. We welcome, and wish them well with, their other activities - including, but not limited to, the afore-mentioned race sponsorships.”
Antonio Horta-Osorio, Abbey’s Chief Executive, commented: "Since its inauguration in 2007, our corporate partnership with Vodafone McLaren Mercedes has been extremely successful, especially in the UK, which is why we are delighted that we will continue to develop our alliance with the UK's number-one Formula One team for the benefit of our 20 million UK clients."
Hamilton added: “Some of the most enjoyable activities I have ever done off track during my Formula One career have been with Santander. Everything we do together is always thinking outside of the box, and I am looking forward to continuing that work together with them and the team. Over the past couple of years we have filmed some great TV ads - one of them turned me into an Airfix kit and then in the other I got to play on a life-sized Scalextric set! The Santander people are very cool and push home the value and strength of teamwork. With Santander I have also had the opportunity to attend some events in Spain. I love racing in Spain, too - Spanish motorsport fans are always so enthusiastic.”
Since the start of its relationship with McLaren in 2007, Santander has seen its brand awareness rise in the UK from 20 to 82 percent.